20/11/2016
The print ad I was given during class to analyse featured a man in military uniform leaping from one edge to another advertising the USA army in an attempt to get ambitious young male enlisting. This ad reveals a great deal about the context of its publishing while being influenced by the same context.
Before, military ads tended to embellish the adventure and prosperous nature that the army held for individuals. In this print advertisement, they still feature these qualities, however, take a different root by including the benefits joining could have on your later career. This is unique as it brings a light to what the army could do for your career or future jobs even stating the skills developed through this opportunity will be appreciated more by 9 out of 10 employers. Using this ploy reflects the social and historical issues of our modern society especially for America. America has been known for their constant fluctuations in employment and unemployment rates. An issue that is very well known within the states, this advert takes advantage of this issue to exploit the desperation and anxiety of young men beginning their working life. It presents them with a job within the army why promising themselves a business or career once they leave so that they don;t have to stress about the modern issues of their community.
The advertisement goes onto persuade the audience by mentioning certain skills vital to the work force of this era. It promises that these skills can be developed in the army making you a clear candidate for any job you go for afterwards. Furthering the idea that the military is the best option for character development before you go into a job, continue your higher education or start your career.
I say that this advert is directed towards men based audience because it marginalises the female community of the army. It depicts a strong independent man leaping in army uniform conquering his challenges and fears. This empowers the men within the military community while ignoring the women, making it appear as a man based society. The military has come a long way in women and men equality but from ads like these you are still able to notice how men are preferred for this profession as it leaves the impression that they only desire men.
The print ad I was given during class to analyse featured a man in military uniform leaping from one edge to another advertising the USA army in an attempt to get ambitious young male enlisting. This ad reveals a great deal about the context of its publishing while being influenced by the same context.
Before, military ads tended to embellish the adventure and prosperous nature that the army held for individuals. In this print advertisement, they still feature these qualities, however, take a different root by including the benefits joining could have on your later career. This is unique as it brings a light to what the army could do for your career or future jobs even stating the skills developed through this opportunity will be appreciated more by 9 out of 10 employers. Using this ploy reflects the social and historical issues of our modern society especially for America. America has been known for their constant fluctuations in employment and unemployment rates. An issue that is very well known within the states, this advert takes advantage of this issue to exploit the desperation and anxiety of young men beginning their working life. It presents them with a job within the army why promising themselves a business or career once they leave so that they don;t have to stress about the modern issues of their community.
The advertisement goes onto persuade the audience by mentioning certain skills vital to the work force of this era. It promises that these skills can be developed in the army making you a clear candidate for any job you go for afterwards. Furthering the idea that the military is the best option for character development before you go into a job, continue your higher education or start your career.
I say that this advert is directed towards men based audience because it marginalises the female community of the army. It depicts a strong independent man leaping in army uniform conquering his challenges and fears. This empowers the men within the military community while ignoring the women, making it appear as a man based society. The military has come a long way in women and men equality but from ads like these you are still able to notice how men are preferred for this profession as it leaves the impression that they only desire men.
Hi Karma, i enjoyed reading your analysis on the historical influence of the army advertisement, I think our blogs have a lot in common and somewhat share the same idea. Well done!
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