23/11/2016
Stereotypes In Media/Advertising
Media has become a staple of our advanced modern society, however, I wouldn't call our society that "advanced" because of the racism, stereotypes and sexism still prevalent. We can especially notice this within media and advertising as it holds a prosperous world for equality as well as promoting these more barbaric forms of humanity. Advertising has the ability to breakdown stereotypes or reinforces them with inappropriate messages or presentations. This poses the question: do you think that advertisers have a moral duty to avoid stereotyping people?
Stereotypes are something that can be unconsciously created and perceived about people as well as on purpose. We all as decent human beings have the moral right to respect everyone and try our best to avoid allowing stereotypes to influence our opinions or actions. In saying this, I do not think advertising companies have the moral duty to avoid stereotyping. They have one job at had, this job is to sell a product and if they choose to do this through stereotypes then that is their idea of the best way to approach the task. It all depends on how they use the stereotypes in their presentation. If they manage to sell an abundance of their product through an ad which is extremely offensive then that says more about us as a community than them as a company. The choice is theirs but I don't think they should have the duty to avoid it as that is not their job. For an ad to be criticised for their content is understandable, if an and represents horrible stereotypes or insensitivity and sells no products then that's the advertising team's fault. If they created this ad and consumption went up while people are complaining then that is our community being hypocrites and showing the faults in our society. They have the right to do what they believe will sell the product at hand.
Stereotypes In Media/Advertising
Media has become a staple of our advanced modern society, however, I wouldn't call our society that "advanced" because of the racism, stereotypes and sexism still prevalent. We can especially notice this within media and advertising as it holds a prosperous world for equality as well as promoting these more barbaric forms of humanity. Advertising has the ability to breakdown stereotypes or reinforces them with inappropriate messages or presentations. This poses the question: do you think that advertisers have a moral duty to avoid stereotyping people?
Stereotypes are something that can be unconsciously created and perceived about people as well as on purpose. We all as decent human beings have the moral right to respect everyone and try our best to avoid allowing stereotypes to influence our opinions or actions. In saying this, I do not think advertising companies have the moral duty to avoid stereotyping. They have one job at had, this job is to sell a product and if they choose to do this through stereotypes then that is their idea of the best way to approach the task. It all depends on how they use the stereotypes in their presentation. If they manage to sell an abundance of their product through an ad which is extremely offensive then that says more about us as a community than them as a company. The choice is theirs but I don't think they should have the duty to avoid it as that is not their job. For an ad to be criticised for their content is understandable, if an and represents horrible stereotypes or insensitivity and sells no products then that's the advertising team's fault. If they created this ad and consumption went up while people are complaining then that is our community being hypocrites and showing the faults in our society. They have the right to do what they believe will sell the product at hand.
Hi,
ReplyDeleteI agree with you on the freedom that the company has to advertise and promote their product. I also agree with how the products sales and the way they advertise it does reflect our community. Although it is not very mandatory that it be included, you should have spoken about companies choosing specific audience to advertise their product. This could change the context of the advertisement. But overall, I do agree with your post and it was very well structured.
Hi Karma
ReplyDeleteI thoroghly enjoyed your blog and your very strong opinion on not only how people portray others but also the society who not only accepts it but uses it against others. I enjoyed how you talked about it's the company's fault if they make it more offensive or insensitive but still considering that it's not their job to worry about stereotyping. Well done very strong arguments and opinion!
Good job,
Aurora